the media and entertainment union
a sector of Prospect

Course description

Maximising Your Online Presence

This one day workshop provides a great opportunity to focus on your online visibility, and is ideal for those who are setting up an online presence, or currently have some presence online but aren't sure what to do next.

This workshop covers how to manage your online reputation and will help you get to grips with social media and online platforms. It also looks at your conversations and communi-cations online and how they connect with the offline (real) world, along with starting a digital marketing strategy to move forwards with. We will also look at why finding out about your target audiences is key to success online.

By the end of this workshop you will...

•        Understand the different online marketing options

•        Find out why audiences are important to online engagement

•        Know how to make yourself easier to find

•        Learn strategies to connect with existing customers and find new ones

•        Start a draft digital marketing strategy for you/your organisation

•        How to use free and low-cost tools to make social media simple

Tutor: Liz Hardwick

Biog: Liz is Co-Founder of DigiEnable, a Digital Training & SEO Services Company<https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.digienable.co.uk%2f&c=E,1,lfGV0BVdp8hBTYXXNGZpkLhnQBVdPklsKjS_TFz8SE3f1RdGiGfnmcVWBuSYl_-xQJeZ57mWbVaGfBNS7F01DFbay8HsEj-81qQhu_SvHA,,&typo=1>. She designs and delivers tech-based and online marketing workshops, and regularly speaks at conferences and events across the UK, recently being listed in the Techworld's 111 UK Tech Women Speakers. Previous workshops and talks have covered a variety of subjects around Digital Inclusion, utilising technologies for business and Women in Tech.

Liz’s background is in broadcasting, having also spent a number of years creating media for a number of charities; she is an advocate of open source technologies and is an active board member of BECTU and Digital Lancashire.

She’s passionate about making her clients the online experts in their niche and help them develop the type of content that will drive more customers to their websites. Liz has won a variety of awards for her work, including the prestigious Digital Leaders UK award in 2014. She also loves meeting fellow entrepreneurs, tweeting as @Tech_Geek_Girl<https://twitter.com/Tech_Geek_Girl> and supporting other women in(to) Tech.  

Dates: Monday 25th November 2019

Time: 10.00am - 5.00pm

Cost: BECTU members £90.00 / Non BECTU members £125.00

The Vocation training course privacy notice can be downloaded here

 

Location

This course is being held at BECTU Head Office

For further information please contact Alisdair Cairns ACairns@bectu.org.uk

 

Duration

One day 10.00 to 5.00

Qualification

None

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