Social Media for Business
There is no doubt that Social Media should be a tool within every business marketing toolkit, but many businesses still struggle to get past the concept of ‘push’ marketing and using it as a broadcasting tool. Social Media is most effective when it’s an interactive space used to build relationships and turn potential customers into advocates and fans.
This workshop is full of tips and examples of how to truly engage on social media, looking at simple methods to increase the effectiveness of your content, and examining the usefulness of paid for services available on various Social Media platforms.
By the end of this workshop you will know:
- How businesses of varying sizes are using social media
- Online connections and how to gain them
- Tips and tricks on business tools available for social media
- Comparisons of various platforms for effectiveness
- How to consider social media to boost your business aims
Tutor: Liz Hardwick is Co-Founder of DigiEnable, Digital Training & SEO Services Company. She designs and delivers tech-based and online marketing workshops, and regularly speaks at conferences and events across the UK, recently being listed in the Techworld's 111 UK Tech Women Speakers. Previous workshops and talks have covered a variety of subjects around Digital Inclusion, utilising technologies for business and Women in Tech.
Liz’s background is in broadcasting, having also spent a number of years creating media for a number of charities; she is an advocate of open source technologies and is an active board member of BECTU and Digital Lancashire.
She’s passionate about making her clients the online experts in their niche and help them develop the type of content that will drive more customers to their websites. Liz has won a variety of awards for her work, including the prestigious Digital Leaders UK award in 2014. She also loves meeting fellow entrepreneurs, tweeting as @Tech_Geek_Girl<https://twitter.com/Tech_Geek_Girl> and supporting other women in(to) Tech.
Time: 10.00am - 5.00pm
Cost: BECTU members £90.00, non BECTU members £125.00
BECTU Sector Office
373-377 Clapham Road
London SW9 9BT