The APC's new code has cross-industry support
21 August 2009
The Alliance for the Protection of Copyright (APC) has published an updated code of practice to protect those involved in the submission and receipt of proposals for film, television and radio.
Download the code or contact us to request a copy by post.
Industry bodies welcomed the revised code which aims to encourage the free flow of ideas and ensure that written proposals (including formats, treatments, scripts, outlines, development documents, tender submissions, storylines, artwork and synopses) are treated in a fair and transparent manner.
Guidance on online and interactive content
The code also outlines dispute procedures for those who feel their copyright may have been infringed and includes guidance on online and interactive content.
The APC Code of Practice was first launched in April 1999 and was then hailed as ‘ground breaking’. Since then the code has become recognised by all parties as a way of establishing best industry practice, and is even referenced in the main broadcasters’ own guidelines.
The updated 2009 code aims to protect and give confidence to those involved in programme submissions. Importantly, the code sets out the obligations of those both submitting and receiving proposals.
The current members of the APC (BECTU, Directors UK, Musicians’ Union, The Society of Authors, National Union of Journalists, Radio Independents Group, Women in Film and Television and Writers’ Guild of Great Britain) with the support of the BBC, ITV, C4, Five, AETN UK (The History Channel, Bio and Crime Investigation Network), S4C and Pact actively encourage the use of the code throughout the industry. It is anticipated that more digital broadcasters will support the code in the future.
In a joint statement Directors UK and WGGB said:
“Creative ideas are the lifeblood of our members’ work. In a competitive marketplace the APC Code offers protection to the vital raw material on which our industry depends: new ideas. We encourage our members and all creatives and commissioners to study and follow the guidelines in the new code.”
Fives's director of legal affairs, Paul Chinnery, said:
“At its heart the code is a commitment to the fair treatment of those creating programme proposals together with protection for commissioning broadcasters from unwarranted claims of foul play. Adherence to its principles and procedures should avoid dispute so we can work together to make great content.”
Andrew Chowns, director of business affairs at Pact, said:
“Competition for commissions is intense, so the code is a vital part of the process, ensuring there is protection for everyone involved. The Code will give confidence to the industry and ensure we continue to generate innovative,creative and high quality content.”
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