The MediaGuardian Edinburgh International Television Festival is the essential annual event for the UK industry.
The 2010 Festival takes place from 27-29 August.
Featuring prominent industry voices, the Festival is packed with over 50 individual sessions covering the most pertinent issues facing the industry from policy to programme making. Over 2,000 UK and international delegates descend on the medieval city of Edinburgh for three days of keynote speeches, masterclasses, debates, networking parties and screenings.
In 2010, the Festival will look at the emergence of 3D TV, the importance of branded entertainment, and the crossover opportunities available in the first major event partnership with Edinburgh Interactive Festival. UK channel controllers will provide invaluable insight into the latest trends shaping the broadcasting environment, while creative masterclasses by leading international programme makers will be sure to inspire and excite.
BBC director general, Mark Thompson, will deliver the 2010 McTaggart Lecture an occasion designed to set the agenda for the Festival weekend. Paul Abbott, BAFTA-award winning screenwriter will deliver the Alternative McTaggart. Former ITV executive chairman, Michael Grade, will be interviewed by Mark Austin. These are just some of the highlights of a packed and wide-ranging programme. More details and info on how to book at www.mgeitf.co.uk
